Hey there! I’m Max Shpungin, a digital analytics professional with executive-level experience.
I’ve had the opportunity to work with amazing businesses of all shapes and sizes, across a wide variety of industries including travel (Virgin America and Alaska Airlines), b2b SaaS (AWS Marketplace, Github, Demandbase), direct to consumer (Thermos, Sephora), finance (Capital One, Xero, SoFi), and security (Malwarebytes, Tenable).
Some of the most common problems I help organizations solve for include:
- Website analytics architecture, tag management, and data quality
- Website user flow and engagement analysis
- Marketing tech stack strategy, operations, and integration
- Reporting automation, data visualization, and dashboarding
- Conversion rate optimization (CRO) and A/B testing
- Account Based Marketing (ABM) program development and measurement strategy
I also danced salsa competitively for 10 years, but that’s probably a separate site 🙂
I’d love to hear from you! You can reach me at: max (at) maxsconsulting.com or via my contact page.