”Help! My media agency is telling me that they’ve generated 10 ‘conversions’ but I only see 3 in my system – what’s going on!?”
– Everyone that has ever hired a media agency.
Defining what “success” means is a hairy problem for brands and advertisers – what does it mean to generate a “conversion”? How well does that align with how an organization actually measures business success?
Continue reading “The Trouble With Digital Advertising (and Why You Should Embrace Website Analytics)”